The world is moving online and extremely fast. But is your business capitalizing on that? Read on for our insights and offerings on digital marketing.
In India alone, there are 560 million internet users. This number is only expected to grow every year as internet access increases in rural areas. Five years ago, only 27% of the population was online, but as of 2020, almost 50% of the population is online. What implications does this have for your business?
The creation of an online presence should be prioritized for all businesses: whether legacy businesses or up and coming startups. There are an array of tools and platforms that can be leveraged to create a meaningful digital presence. Your company’s digital presence should aim to convey:
- Your company’s offerings: whether it’s products or services. What do you bring to the table?
- Your value proposition: What value do you add to your customers’ lives? Why should they choose you over your competitors?
- Your company’s vision and mission: What do you aim to achieve with your range of product offerings?
The above questions can be answered on the company’s website and social media presence. Digital Marketing helps address both organic and inorganic ways of growing a company’s presence online.So, what exactly is digital marketing?
Digital marketing is an umbrella term for the various activities undertaken to enhance a company’s online presence by way of organic and inorganic marketing. Using digital marketing practices, a company can gain enhanced visibility and a way to reach a wider audience with their offerings. Digital marketing is a one stop solution for a company to make its presence felt in both local and global markets.
Digital marketing efforts can be:
- Organic marketing: This is the unpaid digital marketing undertaken by a firm that encourages traffic to a company’s website or social media without paying for advertising.
- Inorganic marketing (paid): These include paid advertising on search engines, social media, websites, etc.
What digital marketing can do for your business:
- Expand your market: With the constraint of geography reduced to nil through the internet medium, it is possible to increase your reach beyond the home country of your organisation. Digital marketing serves as a great way to create a global footprint for your business.
- Target the right customers: Digital marketing makes it easy to target the right customers for your business. Using specific criteria like area, age,hobbies,interests, industry or even gender: digital marketing provides you an edge by enabling you to target customers.
- Engage the target audience: By maintaining an active social media presence, creating a responsive website design and responding to customer queries in a timely manner, digital marketing can keep your target customers engaged throughout the buying process.
- Track conversions: One of the biggest advantages of digital marketing is that you can track whether a visitor to your website has been “converted” to a customer. This enables deeper insight into whether a campaign is creating the desired response and can be compared to previous campaigns.
With so many ways to enter the digital marketing world, it is important to understand which platforms will work best for your business and its unique needs. We at Multiverse offer Digital Marketing Consulting. We have helped many brands and companies establish successful online presence in a very short period of time. Contact our experts today to start your digital marketing journey and let us customize your roadmap to enter the digital world.